5 REASONS YOUR WEBSITE ISN'T CONVERTING VISITORS

YOUR WEBSITE MIGHT LOOK GREAT, BUT IF IT ISN'T BRINGING IN NEW CLIENTS OR SALES, SOMETHING IS MISSING. THESE FIVE COMMON ISSUES COULD BE THE REASON YOUR SITE ISN'T DELIVERING RESULTS. THE GOOD NEWS IS, THEY CAN ALL BE FIXED.

1. UNCLEAR VALUE PROPOSITION

IF A VISITOR LANDS ON YOUR SITE AND CAN'T IMMEDIATELY TELL WHAT YOU DO, WHO YOU HELP, OR WHY IT MATTERS, THEY WILL MOVE ON. YOUR MAIN HEADLINE SHOULD MAKE IT OBVIOUS WHO YOU SERVE AND HOW YOU CREATE IMPACT.

2. WEAK OR MISSING CALL-TO-ACTION

EVERY PAGE NEEDS A CLEAR NEXT STEP. WHETHER IT IS "BOOK A CALL" OR "DOWNLOAD OUR GUIDE," YOUR CTA SHOULD STAND OUT AND LEAD VISITORS TOWARD ACTION.

3. DESIGN WITHOUT PURPOSE

A GOOD-LOOKING SITE ISN'T ENOUGH. EFFECTIVE DESIGN DIRECTS THE VISITOR'S ATTENTION WHERE IT MATTERS. TOO MANY COLORS, FONTS, OR A LACK OF STRUCTURE CAN CONFUSE PEOPLE INSTEAD OF ENCOURAGING THEM TO ACT.

4. LACK OF TRUST-BUILDING ELEMENTS

VISITORS WANT TO SEE PROOF THAT YOU CAN DELIVER. CLIENT TESTIMONIALS, PARTNER LOGOS, AND PRESS MENTIONS ALL HELP BUILD CREDIBILITY AND REASSURE POTENTIAL CLIENTS.

5. POOR MOBILE EXPERIENCE OR SLOW LOAD TIMES

IF YOUR SITE TAKES TOO LONG TO LOAD OR DOESN'T WORK WELL ON A PHONE, VISITORS WILL LEAVE. SPEED AND MOBILE FRIENDLINESS ARE ESSENTIAL FOR KEEPING PEOPLE ENGAGED AND FOR BETTER SEARCH RANKINGS.

WANT TO FIX THESE ISSUES? AT iWEB GROUPS, WE CREATE STRATEGIC WEBSITES THAT TURN VISITORS INTO CLIENTS. LET'S TALK ABOUT HOW WE CAN HELP.